Exploring Factors Influencing the Intention of Using Electronic Wallets for Transaction Payments in Palestine

Abstract

This study explores e-wallet adoption in Palestine, employing Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The comprehensive framework assesses eight key factors: behavioral intention, perceived ease of use, perceived usefulness, social influence, facilitating conditions, privacy concerns, and innovation characteristics. Analyzing data from 312 participants, the research highlights the critical role of perceived ease of use in influencing behavioral intention, emphasizing user-friendly interfaces. Social influence, perceived usefulness, and innovation characteristics also significantly shape e-wallet adoption. Rigorous validation through factor loadings and goodness-of-fit indices strengthens the measurement model's validity. The study provides actionable insights for stakeholders, addressing factors like ease of use and social influence. Acknowledging limitations, it suggests avenues for future research, recognizing the dynamic nature of technology adoption in this evolving landscape.